Before I start off my post, I have to say that I am VERY VERY confused over the difference between strategies and tactics. And because I swear my life by Google, I did a whole lot of research on it only to be more confused than ever before. I called my friend, she explained her guts out to me and I think she got equally confused at the end of it too.
As if rubbing salt to my wound, this week's reading is on Strategies. Thanks alot.
I guess I will probably be right back once I get these two terms straightened out. Meanwhile, I am gonna read up on Week 10's reading and see if it is out to get me as well.
Okay now I guess I understand what strategy and tactic is.
A good organization example of having one of the best marketing stategy and tactic has to be, again, Coca Cola.
Coca Cola's strategy is guided by six main key beliefs. Two of them:
Consumers demands drives everything we do.
We will be the best marketers in the world.
With that, Coca Cola came up with not one but a few strategies such as accelerating carbonated soft-drink growth led by Coca Cola and selectively broadens the family of beverage brands. Coca Cola had promotional activities such as Coca Cola Concert, Coca Cola Go-RED, Coca Cola Party-in-a-Park and alot more. This strategic move resulted Coca Cola to be the world's leading company in 2002.
As if rubbing salt to my wound, this week's reading is on Strategies. Thanks alot.
I guess I will probably be right back once I get these two terms straightened out. Meanwhile, I am gonna read up on Week 10's reading and see if it is out to get me as well.
Okay now I guess I understand what strategy and tactic is.
A good organization example of having one of the best marketing stategy and tactic has to be, again, Coca Cola.
"Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment" (Allen, 1995).
Coca Cola's strategy is guided by six main key beliefs. Two of them:
Consumers demands drives everything we do.
We will be the best marketers in the world.
With that, Coca Cola came up with not one but a few strategies such as accelerating carbonated soft-drink growth led by Coca Cola and selectively broadens the family of beverage brands. Coca Cola had promotional activities such as Coca Cola Concert, Coca Cola Go-RED, Coca Cola Party-in-a-Park and alot more. This strategic move resulted Coca Cola to be the world's leading company in 2002.
Hi Yanti,
ReplyDeleteI actually got confused with this whole tactics & strategies mambo jumbo too..
But I asked Ms. Tanya in class- then she said that:
Strategy- is the approach that you are taking in your PR work
Tactics- are practical ways that you would like to implement for your strategy to work
I think I understood better with an example- so here's my take...
Now you need to provide PR for an IT company- sort of launching a new product. You want to target people that are IT-inclined (Strategy). How to that? Maybe you want to create a website so the IT-inclined people can check out about the product itself (tactics).
Hope that helps a little. :o)
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ReplyDeleteTreasure PR writer-
ReplyDeleteCola cola tactics include using advertisements like the one with "brrrrrr" right now.
but strategy as you can see, they want the public to see them as a brand for consumers, that consumer like, that is fun, not monotonous and far from being an almost monopolistic 'money-eating' company.