Wednesday, January 13, 2010


Frankly speaking, I have never known what Public Relation was until today's lecture when we were given an introduction to what exactly a PR is and does. And because previously I haven't had the slightest idea what a PR was, I used to assume what people in this industry do - work with people. Only.
However, today, I learnt that it is actually more than just that. It is not just working with people but also working with an organisation, the public, the media, the press, the products.

From this week's reading - Understanding Twenty-first Century PR - I learn that the definition of PR varies from country to country due to cultural differences.
For example, in the States, PR is defined as the management that entails planning, research, publicity, promotion and collaborative decision making between and organisation and the public or stakeholders. However, in Asia, such as in Malaysia, PR is understood and practiced in an entirely different way due to the the governments' power and control over the media. Thus deciding what is permissible communication to the public.

Restrictions in different countries vary and therefore, creates numerous definitions of PR.

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